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Sinossi
Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, any ad agency or marketing department can become an idea factory that produces great work, time and time again.This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and fire the imagination.Creative thinking is more than just the basis of a finished ad: it can bring together a world-class creative team and promote an inspirational and efficient workplace. From client briefs to office spaces, this book explores the strategies that turn an agency into a creative powerhouse, and demonstrates that it s only when people are not afraid to make mistakes or think beyond the everyday that innovation can truly flourish.
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Informazioni sull?autore
Mario Pricken is also the author of Creative Advertising and Visual Creativity, both published by Thames & Hudson.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Creative Strategies : Idea Management for Marketing Advertising Media and Design
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Creative Strategies : Idea Management for Marketing Advertising Media and Design
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Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 18479241-75
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Creative Strategies: Idea Management for Marketing, Advertising, Media and Design
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Thames & Hudson Ltd, 2010
ISBN 10: 0500515409
ISBN 13: 9780500515402
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Creative Strategies: Idea Management for Marketing, Advertising, Media and Design
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