Hegarty on Advertising: Turning Intelligence into Magic - Rilegato

Hegarty, John

Rilegato

ISBN 10: 0500515565 ISBN 13: 9780500515563

Casa editrice: Thames & Hudson, 2011

Riassunto

What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo.

Su questo libro

Product Description:

Book by Hegarty John

Su questa edizione

• Editore: Thames & Hudson
• Data di pubblicazione: 2011
• ISBN 10: 0500515565
• ISBN 13: 9780500515563
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 224