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Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don’t, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
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Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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The Advertising Concept Book : Think Now, Design Later
Editore:
Thames & Hudson, Limited, 2012
ISBN 10: 0500516235
ISBN 13: 9780500516232
Antico o usato
Rilegato
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 40462999-6
Quantità: 1 disponibili
Foto dell'editore
The Advertising Concept Book : Think Now, Design Later
Editore:
Thames & Hudson, Limited, 2012
ISBN 10: 0500516235
ISBN 13: 9780500516232
Antico o usato
Rilegato
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP82444905
Quantità: 2 disponibili
Foto dell'editore
The Advertising Concept Book: Think Now, Design Later
Editore:
Thames & Hudson Ltd, United Kingdom, London, 2012
ISBN 10: 0500516235
ISBN 13: 9780500516232
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR005333829
Quantità: 6 disponibili
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The Advertising Concept Book: Think Now, Design Later: 2nd Edition
Editore:
Thames & Hudson, London, U.K., 2012
ISBN 10: 0500516235
ISBN 13: 9780500516232
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Rilegato
Da: Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, Australia
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. 296 pages. The cover has a little wear, with a few small scuffs. The page edges are lightly foxed. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Codice articolo 170055
Quantità: 1 disponibili
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The Advertising Concept Book (2nd ed.) /anglais
Editore:
THAMES HUDSON May 2012, 2012
ISBN 10: 0500516235
ISBN 13: 9780500516232
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Rilegato
Da: Magus Books Seattle, Seattle, WA, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardcover. Condizione: VG-. used hardcover. pages and binding are clean, straight and tight. there are no marks to the text or other serious flaws. no dust jacket. Codice articolo 1447491
Quantità: 1 disponibili
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The Advertising Concept Book: Think Now, Design Later. Pete Barry
Da: dsmbooks, Liverpool, Regno Unito
Valutazione del venditore 4 su 5 stelle
Hardcover. Condizione: Very Good. Very Good. book. Codice articolo D7S9-1-M-0500516235-3
Quantità: 1 disponibili