Articoli correlati a Branded Interactions: Creating the Digital Experience
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A practical handbook for anyone involved or interested in the process of digital brand building and digital communication design
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Marco Spies is a director and strategic consultant who has created digital branding and interactive media for global brands, including Adidas, T-Mobile and Nintendo. He is the co-founder of think moto, a digital strategy and design agency based in Berlin.
Dalla quarta di copertina
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. Mobile apps are more important than ever before, and interactive touch points and billboards are everywhere: the interface is now the brand. This practical guide steers you through the process of digital brand design in five key phases: discovering a demographic; defining an action plan; designing an interface; delivering a quality product; and distributing the design to the marketplace. A wealth of documentation and diagrams will show you how to build a solid framework for any project, so you can stay true to the brand strategy while remaining flexible enough to incorporate change and creativity.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Branded Interactions: Creating the Digital Experience
Editore:
Thames & Hudson Ltd, 2015
ISBN 10: 0500518173
ISBN 13: 9780500518175
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Rilegato
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardback. Condizione: Fair. Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity. Codice articolo 00100637987
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Foto dell'editore
Branded Interactions: Creating the Digital Experience
Editore:
Thames & Hudson Ltd, 2015
ISBN 10: 0500518173
ISBN 13: 9780500518175
Antico o usato
Rilegato
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardback. Condizione: Very Good. Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity. Codice articolo 00097645597
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Branded Interactions: Creating the Digital Experience
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hardcover. Condizione: Very Good. Codice articolo 0500518173-2-34556455
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Branded Interactions: Creating the Digital Experience
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hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_452203059
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Foto dell'editore
Branded Interactions: Creating the Digital Experience
Editore:
Thames & Hudson Ltd, 2015
ISBN 10: 0500518173
ISBN 13: 9780500518175
Antico o usato
Rilegato
Da: World of Books Inc, Montgomery, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardback. Condizione: Very Good. Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity. Codice articolo CIN0500518173VG
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Foto dell'editore
Branded Interactions: Creating the Digital Experience
Editore:
Thames & Hudson Ltd, 2015
ISBN 10: 0500518173
ISBN 13: 9780500518175
Antico o usato
Rilegato
Da: World of Books Inc, Montgomery, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardback. Condizione: Fair. Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity. Codice articolo CIN0500518173A
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Branded Interactions : Creating the Digital Experience
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Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 48373752-75
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Branded Interactions: Creating the Digital Experience
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Paperback. Condizione: Fine. Codice articolo GOR010815698
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Branded Interactions: Creating the Digital Experience
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR008821547
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Branded Interactions : Creating the Digital Experience
Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 16141802-20
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