Business Advantage. Level B1+ Student's Book. Con DVD-ROM

Rosenberg, Marjorie

ISBN 10: 0521132207 ISBN 13: 9780521132206

Casa editrice: Cambridge, 2012

Riassunto

An innovative, new multi-level course for the university and in-company sector.

Su questo libro

Descrizione del libro

Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, IKEA, Emirates NBD, Isuzu and Unilever - to name but a few. The Student's Book comes with a free DVD of video case studies.

Contenuti

Topic 1. Business Environment: 1. Culture and its impact; 2. Technology and business; Writing 1; DVD Sequence 1; Topic 2. Managing People: 3. Motivation; 4. Human resources; Writing 2; DVD Sequence 2; Topic 3. Managing Cultures: 5. Organisations and their structure; 6. Managing organisations; Writing 3; DVD Sequence 3; Topic 4. Managing Operations: 7. Supply chain management (SCM); 8. Quality management; Writing 4; DVD Sequence 4; Topic 5. Marketing: 9. Marketing strategy; 10. Customer relationship management (CRM); Writing 5; DVD Sequence 5; Topic 6. Accounting and Finance: 11. Accounting; 12. Finance; Writing 6; DVD Sequence 6; Topic 7. Strategies and Decision-making: 13. Decision making; 14. The learning organisation; Writing 7; DVD Sequence 7.

Dettagli dell'edizione

• Editore: Cambridge
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0521132207
• ISBN 13: 9780521132206
• Rilegatura: Pacchetto di prodotti
• Numero di pagine: 192
• Contatto del produttore: non disponibile
• Persona responsabile: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; Francia