Quantitative Models in Marketing Research - Brossura

Franses, Philip Hans

Brossura

ISBN 10: 0521143659 ISBN 13: 9780521143653

Casa editrice: Cambridge University Press, 2010

Riassunto

This 2001 book presents important and practically relevant quantitative models used for marketing research.

Su questo libro

Recensione

Review of the hardback: 'The senior author is a well-known and highly respected applied econometrician working on marketing problems. Quantitative Models in Marketing Research reflects the authors' expertise and experience to provide concise coverage of an underused set of useful marketing tools. I recommend that marketing scientists have this book on their bookshelves.' Journal of Marketing Research

Descrizione del libro

This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

Dettagli dell'edizione

• Editore: Cambridge University Press
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 0521143659
• ISBN 13: 9780521143653
• Rilegatura: Copertina flessibile
• Numero di pagine: 224
• Contatto del produttore: non disponibile
• Persona responsabile: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; Francia