Global Competitive Strategy - Brossura

Spulber, Daniel F.

Brossura

ISBN 10: 0521367980 ISBN 13: 9780521367981

Casa editrice: Cambridge University Press, 2011

Riassunto

Originally published in 2007, Global Competitive Strategy is an indispensable strategic toolkit for international business.

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Recensione

Review of the hardback: 'In our fiercely competitive global landscape, it is critical to stay several steps ahead of the trends, markets and technologies that ensure success. Daniel Spulber's insightful methodology is a must-read for international business managers looking for a strategic advantage.' Bill McDermott, President and CEO, SAP Americas

Review of the hardback: 'Global Competitive Strategy is a great work. With its focus on the tremendous increase in global competition and the variety of global markets, the book makes a major contribution to management strategy. I highly recommend it to teachers and students of global business.' Yoshiro Miwa, Professor of Economics, University of Tokyo

Review of the hardback: 'Managers face competitive challenges in the best of times, but globalization raises the level of those challenges exponentially. Using the best from modern research, world-class economist Daniel Spulber unravels these managerial challenges and offers keys to competing successfully in the global market. Throughout the book, he ties real-world problems to rigorous theory with sharp-edged but accessible analysis, lively but always clear prose, and fascinating case studies that range from Chinese computers to Mexican cement to Japanese cars.' J. Mark Ramseyer, Mitsubishi Professor of Japanese Legal Studies, Harvard University

Review of the hardback: 'In his new book, Global Competitive Strategy, Professor Daniel Spulber maps the complex constellation of international business, creating order with a new framework.' Kellogg News, Kellogg School of Management

Review of the hardback: 'In short, the book is a gem. ... a source of information for the economically interested reader and a must-read for managers. ... Without doubt, this book will find its way onto many global bookshelves.' Wolfgang Gick, Journal of Economic Geography

Descrizione del libro

Globalization has fundamentally changed the game of business. Managers and business students require new approaches to understand and cope with these far-reaching changes. Originally published in 2007, Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.

Dettagli dell?edizione

• Editore: Cambridge University Press
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 0521367980
• ISBN 13: 9780521367981
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 306
• Contatto del produttore: non disponibile
• Persona responsabile: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; Francia