What is 'culture'? How do you tell other people about your national culture? How do you talk about the culture of the organisation where you work or study? It is becoming increasingly recognised that intercultural communication skills are a vital component in successful international communication. These questions and other important cultural issues are raised in this photocopiable resource book which aims to develop intercultural awareness and competence through 50 different activities. Each activity is accompanied by thorough notes for the teacher, explaining the procedure and possible outcomes and providing suggestions for further reading. The book also features a useful introduction to the subject of intercultural communication and a reading list.
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50 activities that address the key issues of intercultural communication.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Cambridge University Press, 2004. Spiral-bound. Condizione libro: New. Codice libro della libreria P110521533406
Descrizione libro Cambridge University Press, 2004. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: 1 Why does culture matter?1.1 Brainstorming: What is culture for you?1.2 Defining the word 'culture'1.3 The culture iceberg1.4 Cultural briefing1.5 Cultural briefing: the Swedes1.6 The global dimension1.7 The effects of global business1.8 Expectations1.9 Case study: One person's experience1.10 Case study: combining global and local2 Types and stereotypes2.1 The culture onion2.2 Sport and teams2.3 Gender2.4 Gender and communication2.5 Stereotyping2.6 Evaluating attitudes2.7 The bell-jar graph2.8 Where do stereotypes come from?3 Profiling national cultures3.1 Cultural influences3.2 Body language3.3 Time capsule3.4 Family brief4 Profiling corporate cultures4.1 Company dimensions4.2 Brand, image and culture4.3 Case study: telephone language4.4 The Hofstede model4.5 The Trompenaars model4.6 The Mole model4.7 The Hall model4.8 Diversity or conformity?4.9 Case study: a canny takeover5 Profiling group cultures5.1 Group characteristics5.2 Case study: troubleshooting5.3 SWOT analysis5.4 Group perceptions5.5 Observing conventions5.6 Cultural dilemmas6 Culture and communication6.1 Individual characteristics6.2 Work types6.3 Communicating styles6.4 Where do you come from?6.5 Meetings6.6 Following the rules6.7 Which language?6.8 The native speaker and the non-native speaker6.9 Positive communication6.10 Multi-channelling6.11 Developing intercultural competence6.12 Dos and don'ts6.13 Learning styles. Codice libro della libreria ABE_book_new_0521533406
Descrizione libro Cambridge University Press, 2004. Condizione libro: New. Nuevo! Fast delivery! Professional service with friendly customer support 7 days a week. Codice libro della libreria 9780521533409
Descrizione libro Cambridge University Press. SPIRAL-BOUND. Condizione libro: New. 0521533406 New Condition. Codice libro della libreria NEW4.0278239