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Sinossi
Written entirely in French, this book provides a structured two-year course in French and marketing.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Descrizione del libro
Written entirely in French, this book provides a structured two-year course in French and marketing, media and comunications. It contains a wide range of exercises, with model answers, aimed at improving both knowledge of French and French marketing techniques.
Contenuti
Part I. Actions Pulicitaires: 1. Les acteurs de la publicité (les agences, les annonceurs, les supports); 2. Deux formes de publicité; 3. La créativité en matierè de publicité; 4. Les promotions de ventes (stimulation, intervention); 5. La publicité à la radio, à la TV et au cinéma; 6. L'importance de la presse et de la télévision dans le domaine de la publicité; 7. La réglementation de la publicité en France; Part II. Information et Communication: 8. Les moyens de l'information (réseau informatique, télématique; 9. La communication audiovisuelle (Arte: chaîne de télévision européenne, nouvelles technologies: câble, satellite); 10. Les outils du multimédia; 11. La politique de communication (analyse de l'image de marque); 12. La maison d'édition (pratique et structure, fabrication et commercialisation; 13. L'informatisation des systèmes documentaires; 14. L'organisation et la gestion des fonds de documents dans les bibliothèques; Glossaire; Annexes; Bibliographie sélective.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Foto dell'editore
French for Marketing: Using French in Media and Communications
Editore:
Cambridge University Press, 1998
ISBN 10: 052158535X
ISBN 13: 9780521585354
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001891738
Quantità: 1 disponibili
Foto dell'editore
French for Marketing: Using French in Media and Communications
Editore:
Cambridge University Press, 1998
ISBN 10: 052158535X
ISBN 13: 9780521585354
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Codice articolo GOR007964836
Quantità: 1 disponibili
Foto dell'editore
French for Marketing : Using French in Media and Communications
Editore:
Cambridge University Press, 1998
ISBN 10: 052158535X
ISBN 13: 9780521585354
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 53466826-20
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French for Marketing: Using French in Media and Communications
Editore:
Cambridge University Press, 1997
ISBN 10: 052158535X
ISBN 13: 9780521585354
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Brossura
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780521585354. Codice articolo 9535035
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French for Marketing: Using French in Media and Communications (French Edition)
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
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Condizione: New. Codice articolo ABLIING23Feb2416190008298
Quantità: Più di 20 disponibili
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French for Marketing: Using French in Media and Communications (French Edition)
Da: California Books, Miami, FL, U.S.A.
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Condizione: New. Codice articolo I-9780521585354
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French for Marketing (Paperback)
Editore:
Cambridge University Press, Cambridge, 1998
ISBN 10: 052158535X
ISBN 13: 9780521585354
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Paperback
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
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Paperback. Condizione: new. Paperback. Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France. It provides a two-year course for students who wish to apply their French studies to a practical end and it contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques. Written entirely in French, this book provides a structured two-year course in French and marketing, media and comunications. It contains a wide range of exercises, with model answers, aimed at improving both knowledge of French and French marketing techniques. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780521585354
Quantità: 1 disponibili
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French for Marketing: "Using French in Media and Communications
Print on DemandDa: Revaluation Books, Exeter, Regno Unito
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Paperback. Condizione: Brand New. 368 pages. 9.50x7.00x1.00 inches. In Stock. This item is printed on demand. Codice articolo __052158535X
Quantità: 1 disponibili
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French for Marketing: Using French in Media and Communications (French Edition)
Editore:
Cambridge University Press, 1998
ISBN 10: 052158535X
ISBN 13: 9780521585354
Nuovo
Paperback
Da: Toscana Books, AUSTIN, TX, U.S.A.
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Paperback. Condizione: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Codice articolo Scanned052158535X
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French for Marketing: Using French in Media and Communications (French Edition)
Da: Ria Christie Collections, Uxbridge, Regno Unito
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Condizione: New. In French. Codice articolo ria9780521585354_new
Quantità: Più di 20 disponibili