Almost without exception, everything human beings undertake involves a choice. In recent years there has been a growing interest in the development and application of quantitative statistical methods to study choices made by individuals with the purpose of gaining a better understanding both of how choices are made and of forecasting future choice responses. In this primer the authors provide an unintimidating introduction to the main techniques of choice analysis and include detail on themes such as data collection and preparation, model estimation and interpretation and the design of choice experiments. A companion website to the book provides practice data sets and software to estimate the main discrete choice models such as multinomial logit, nested logit and mixed logit. This primer will be an invaluable resource to students as well as of immense value to consultants and professionals, researchers and anyone else interested in choice analysis and modelling.
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'I cannot imagine a better introduction to choice modeling. The authors manage to bring a vivid, storytelling voice to this complex topic, with language that has personality and rhythm. The various interrelated concepts and procedures that constitute choice modeling come across as simple and straightforward. An amazing feat. The ins-and-outs of a computer code are also taught along with the statistical methods. This integration of computer language within the text is unusual and highly valuable, giving readers all the steps that are needed to implement the methods on their own data.' Kenneth Train, Adjunct Professor, University of California, Berkeley
'With all knowledge, the fundamental concepts constitute the most important part of learning. Hensher et al. have taken this to heart and done a superb job here in explaining the trickiest of discrete choice survey and analysis concepts in a simple, elegant, and intuitive fashion. This book, written by leading authorities in the discrete choice field, is required reading not only for beginners, but also for those experienced researchers who would like to clarify basic concepts. It is a much-needed and welcome addition to a field that is seeing a literal revolution in the analyst's ability to incorporate and estimate realistic behavioral structures. The book holds the hands of readers and walks them through the new developments in the field. Let it not be said any more that the recent advances in discrete choice analysis are beyond the reach of all but the nerdiest of researchers!' Chandra Bhat, University of Texas, Austin
This primer provides an unintimidating introduction to the main techniques of choice analysis. A companion website provides practice data sets and software to apply all modeling and data skills presented in the book. An invaluable resource to students and of value to anyone else interested in choice analysis and modelling.
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Descrizione libro Cambridge University Press. PAPERBACK. Condizione libro: New. 0521605776 New Condition. Codice libro della libreria NEW4.0279863
Descrizione libro Cambridge University Press, 2005. Paperback. Condizione libro: New. Codice libro della libreria P110521605776
Descrizione libro Cambridge University Press, 2005. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Preface; 1. In the beginning; 2. Basic notations of statistics; 3. Choosing; 4. Paradigms of choice data; 5. Processes in setting up stated choice experiments; 6. Choices in data collection; 7. Nlogit for applied choice analysis: a primer; 8. Handling choice data; 9. Case study: model choice data; 10. Getting started modelling: the workhorse - MNL; 11. Getting more from your model; 12. Practical issues in the application of choice models; 13. Allowing for similarity of alternatives; 14. Nested logit estimation; 15. The mixed logit model; 16. Mixed logit estimation; Nlogit terms and commands; References; Index. Codice libro della libreria ABE_book_new_0521605776
Descrizione libro Cambridge University Press, 2005. Paperback. Condizione libro: New. Codice libro della libreria DADAX0521605776
Descrizione libro Cambridge University Press, 2005. Paperback. Condizione libro: New. book. Codice libro della libreria 0521605776
Descrizione libro Cambridge Univ Pr, 2005. Paperback. Condizione libro: Brand New. 717 pages. 9.75x7.00x2.00 inches. In Stock. Codice libro della libreria 4-0521605776