International Business Strategy: Rethinking the Foundations of Global Corporate Success - Brossura

Verbeke, Alain

 
9780521681117: International Business Strategy: Rethinking the Foundations of Global Corporate Success

Sinossi

This textbook shows how the key concepts from business strategy literature can be applied to create successful global business.

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Informazioni sull?autore

Alain Verbeke holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He was previously the director of the MBA programme at Solvay Business School, University of Brussels (VUB). Professor Verbeke is an elected fellow of the Academy of International Business and has authored or edited 23 books and more than 160 refereed publications.

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Altre edizioni note dello stesso titolo

9780521862585: International Business Strategy: Rethinking the Foundations of Global Corporate Success

Edizione in evidenza

ISBN 10:  0521862582 ISBN 13:  9780521862585
Casa editrice: Cambridge University Press, 2009
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