Cotton's Renaissance: A Study in Market Innovation - Rilegato

Smith, George David; Jacobson, Timothy Curtis

 
9780521808279: Cotton's Renaissance: A Study in Market Innovation

Sinossi

A history of Cotton Incorporated's impact on the cotton market in the United States.

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Recensione

Review of the hardback: 'This is an insightful case study about how a collective marketing and research organisation took on the chemical and synthetic corporate giants ... this story offers convincing evidence in its own right that technical investment can promote the survival of cotton industries in advanced countries.' Business History

Descrizione del libro

Cotton's Renaissance is the remarkable story of how US cotton growers struggled to survive for more than two centuries through a series of challenges to their industry markets. It traces the rise of Cotton Incorporated, a unique public-private organization dedicated to marketing cotton.

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Altre edizioni note dello stesso titolo

9780521298957: Cotton's Renaissance: A Study in Market Innovation

Edizione in evidenza

ISBN 10:  0521298954 ISBN 13:  9780521298957
Casa editrice: Cambridge University Press, 2011
Brossura