Articoli correlati a Strategic Management: Text, Tools, and Cases for Business...

Strategic Management: Text, Tools, and Cases for Business Policy - Rilegato

Comerford, Robert A.; Callaghan, Dennis W.

 
9780534045180: Strategic Management: Text, Tools, and Cases for Business Policy
Rilegato
ISBN 10: 0534045189 ISBN 13: 9780534045180
Casa editrice: Kent Pub Co, 1985

Sinossi

Providing concepts, tools and comprehensive cases for the study of business policy, this text covers four levels of business strategy - enterprise, corporate, business and functional. The thirty one cases are flexible, containing their own financial data which can be analysed and discussed in full or in part. Students are also taught how to conduct environmental, financial, industrial and internal analysis. This book should be of interest to intermediate and advanced students on degree and diploma courses in business and management studies; students on graduate and executive business programmes.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

A near fine copy in original color-printed boards. Very slightly dust-toned. Remains particularly well-preserved overall; tight, bright, clean and strong. ; 866 pages; Description: xiii, 866 p. : ill. ; 25 cm. Subjects: Corporate planning --Case studies --Business planning.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Kent Pub Co
Data di pubblicazione
1985
Lingua
Inglese
ISBN 10 
0534045189
ISBN 13 
9780534045180
Rilegatura
Copertina rigida
Numero di pagine
1000
Contatto del produttore
non disponibile
Persona responsabile
non disponibile