Broadcast/Cable Programming: Strategies and Practices - Rilegato

Eastman, Susan Tyler; Ferguson, Douglas A.

Rilegato

ISBN 10: 0534166628 ISBN 13: 9780534166625

Casa editrice: Wadsworth Publishing Co Inc, 1992

Riassunto

This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.

Su questo libro

Product Description

Book by Eastman Susan Tyler

Dettagli dell?edizione

• Editore: Wadsworth Publishing Co Inc
• Data di pubblicazione: 1992
• ISBN 10: 0534166628
• ISBN 13: 9780534166625
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero edizione: 4
• Numero di pagine: 640