Visual Communication: Images with Messages - Brossura

Lester, Paul Martin

 
9780534195304: Visual Communication: Images with Messages

Sinossi

This is a comprehensive text for the viscom course, developing visual literacy by exploring and showing the role of images in the communication process. The first parts of the text present scientific and medical information about light, the eye and the brain (the "how" we see), the theoretical approaches to visual perception (the "why" we see), and the ethical issues related to images. The last part of the text explores the individual mediums of presentation (the "what" we see): typography, graphic design, informational graphics, cartoons, photography, motion pictures, television and video, computers and interactive multimedia.

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Product Description

Book by Lester Paul Martin

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9780692926314: Visual Communication: Images with Messages

Edizione in evidenza

ISBN 10:  0692926313 ISBN 13:  9780692926314
Casa editrice: WritingForTextbooks, 2017
Brossura