Larson emphasizes developing students skills as consumers, rather than as producers, of persuasive messages (i.e., receiver-oriented vs. source-oriented). The text presents persuasion through an examination of popular culture-politics, advertising, mass media-focusing on the thinking and language skills needed for informed, critical consumption of persuasive messages. Woven within this framework, Larson provides ample coverage of persuasion theory, research, and ethics, including the responsibility of the receiver.
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Book by Larson Charles U
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Da: Wonder Book, Frederick, MD, U.S.A.
Condizione: Good. Good condition. 7th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Codice articolo B20A-06139
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Da: Top Notch Books, Tolar, TX, U.S.A.
Soft Cover. Condizione: Very Good. Seventh Edition. Wraps have light wear, spine is unbent. The pages are clean & tight. Size: 8vo - over 7¾" - 9¾" tall. Codice articolo 121739
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Da: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Condizione: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Codice articolo OTV.0534230709.G
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