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The fifth edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text helps students to evaluate case studies and understand why select cases had the effect they did. Part One of this text begins with an overview of the public relations process and introduces the interactive ROPE model (Research, Objectives, Programming, Evaluation) to organize PR programs. Part Two is organized around audience-centered forms of PR, while Part Three deals with emergency public relations. Chapters in Parts Two and Three begin with an overview and then exhibit Silver Anvil Award cases from planning through execution and evaluation, as well as some examples of failed PR campaigns. The appendices consist of exercises and case problems for each of the PR forms presented and contain the PRSA Code of Professional Standards.
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Public Relations Cases
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Wadsworth Publishing, 2000
ISBN 10: 0534514324
ISBN 13: 9780534514327
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Public Relations Cases
Editore:
Wadsworth Publishing, 2000
ISBN 10: 0534514324
ISBN 13: 9780534514327
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Condizione: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Codice articolo 00031281203
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Public Relations Cases
Editore:
Wadsworth Publishing Company, 2001
ISBN 10: 0534514324
ISBN 13: 9780534514327
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780534514327. Codice articolo 9842685
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Foto dell'editore
Public Relations Cases
Editore:
Wadsworth Publishing Company, 2001
ISBN 10: 0534514324
ISBN 13: 9780534514327
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780534514327. Codice articolo 9842686
Quantità: 1 disponibili
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Public Relations Cases
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Paperback. Condizione: New. Codice articolo Abebooks116308
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