PUBLIC RELATIONS WRITING: FORM AND STYLE offers the practical approach one would expect to find in a trade book, but uses the principles and theories of public relations to give students what they need to write with understanding and purpose. Part One provides the background for all public relations writing tasks by explaining how this kind of writing is unique and by exploring the legal and ethical obligations. Part Two is the writing principles section, which covers both style and techniques. Part Three begins with basic public relations writing assignments that students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Part Four covers writing for mass media. Much of this section has changed to reflect the impact of technology on media. Part Five covers more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports. The chapter on crisis communication now includes the planning process that can be used to handle campaigns and crises.
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Book by Newsom Doug Haynes Jim
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Da: Wonder Book, Frederick, MD, U.S.A.
Condizione: Good. . 7th edition. Highlighting inside. Writing inside. Codice articolo J11B-00699
Quantità: 1 disponibili
Da: Wonder Book, Frederick, MD, U.S.A.
Condizione: Good. Good condition. 7th edition. With InfoTrac. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Codice articolo E18B-01367
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Da: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Paperback. Condizione: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Codice articolo mon0000289073
Quantità: 2 disponibili
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.55. Codice articolo G0534612962I3N00
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Da: HPB-Red, Dallas, TX, U.S.A.
Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Codice articolo S_324941710
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Da: E. Manning Books, Robertsdale, AL, U.S.A.
Soft cover. Condizione: Very Good. 5th or later Edition. Thomson - Wadsworth, 2005, 7th Edition. Softcover (19 x 24 cm), xxii, 441 pages (with index). ISBN: 0534612962. Very Good condition. Bumped, scuffed/scratched. Rolled at edges. Weight (before packaging): 710g. Codice articolo 1886
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