Articoli correlati a Media Programming: Strategies And Practices

Media Programming: Strategies And Practices - Brossura

Eastman, Susan Tyler; Ferguson, Douglas A.

 
9780534636890: Media Programming: Strategies And Practices
Brossura
ISBN 10: 0534636896 ISBN 13: 9780534636890
Casa editrice: Wadsworth Pub Co, 2005

Sinossi

Formerly known as BROADCAST/CABLE/WEB PROGRAMMING, MEDIA PROGRAMMING provides students with the most accurate and current information on the techniques and strategies used in the programming industry. Comprehensive, accurate and up-to-date, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations and examples and student-friendly writing. The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Book by Eastman Susan Tyler Ferguson Douglas A

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Wadsworth Pub Co
Data di pubblicazione
2005
Lingua
Inglese
ISBN 10 
0534636896
ISBN 13 
9780534636890
Rilegatura
Copertina flessibile
Numero di pagine
465
Contatto del produttore
non disponibile
Persona responsabile
non disponibile