Marketing Channels: A Management View, International Edition - Brossura

Rosenbloom, Bert

 
9780538477604: Marketing Channels: A Management View, International Edition

Sinossi

Marketing Channels: A Management View, 8e, International Edition is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

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