The Management of Technology and Innovation: A Strategic Approach - Brossura

White, Margaret A.; Bruton, Garry D.

 
9780538478229: The Management of Technology and Innovation: A Strategic Approach
Brossura
ISBN 10: 0538478225 ISBN 13: 9780538478229
Casa editrice: South-Western Pub, 2010

Sinossi

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.

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Editore
South-Western Pub
Data di pubblicazione
2010
Lingua
Inglese
ISBN 10 
0538478225
ISBN 13 
9780538478229
Rilegatura
Copertina flessibile
Numero edizione
2
Numero di pagine
388
Contatto del produttore
non disponibile
Persona responsabile
non disponibile