Management: An Approach to Customer Expectations, International Edition - Brossura

Attner, Raymond; Plunkett, Warren R.; Allen, Gemmy

Brossura

ISBN 10: 0538480556 ISBN 13: 9780538480550

Casa editrice: South-Western College Publishing, 2012

Riassunto

MANAGEMENT: AN APPROACH TO CUSTOMER EXPECTATIONS, 10E, International Edition is a comprehensive survey of the principles and practices of management as they are currently being applied in the United States and around the world. The content and features are structured to reinforce two continuing themes that are woven into the chapters' narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers' needs and (2) the need organizations and their people have to be guided by effective leadership. An underlying theme of this edition is Enterprise 2.0, meaning the use of social media in business.

Su questo libro

Product Description

Management An Approach To Customer Expectations,10Ed, Raymond F. Attner, 9780538480550, Cengage, 2012, Paperback

Dettagli dell'edizione

• Editore: South-Western College Publishing
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0538480556
• ISBN 13: 9780538480550
• Rilegatura: Copertina flessibile
• Numero di pagine: 744
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile