Principles for Internet Marketing: New Tools and Methods for Web Developers, International Edition - Brossura

Miletsky, Jason

 
9780538745277: Principles for Internet Marketing: New Tools and Methods for Web Developers, International Edition

Sinossi

Principles of Internet Marketing: New Tools and Methods for Web Developers, International Edition helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

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9781423903192: Principles of Internet Marketing: New Tools and Methods for Web Developers

Edizione in evidenza

ISBN 10:  1423903196 ISBN 13:  9781423903192
Casa editrice: Course Technology Ptr, 2009
Brossura