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Principles for Internet Marketing: New Tools and Methods for Web Developers, International Edition - Brossura

Miletsky, Jason

 
9780538745277: Principles for Internet Marketing: New Tools and Methods for Web Developers, International Edition
Brossura
ISBN 10: 0538745274 ISBN 13: 9780538745277
Casa editrice: Course Technology Inc, 2009

Sinossi

Principles of Internet Marketing: New Tools and Methods for Web Developers, International Edition helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

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Editore
Course Technology Inc
Data di pubblicazione
2009
Lingua
Inglese
ISBN 10 
0538745274
ISBN 13 
9780538745277
Rilegatura
Copertina flessibile
Numero di pagine
644
Contatto del produttore
non disponibile
Persona responsabile
non disponibile