Consumer Behavior: Science and Practice, International Edition - Brossura

Kardes, Frank; Cline, Thomas; Cronley, Maria

Brossura

ISBN 10: 0538746866 ISBN 13: 9780538746861

Casa editrice: South-Western College Publishing, 2010

Riassunto

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition will serve students well in the classroom and help them develop the knowledge and skills to succeed in the dynamic world of modern business.

Dettagli dell'edizione

• Editore: South-Western College Publishing
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 0538746866
• ISBN 13: 9780538746861
• Rilegatura: Copertina flessibile
• Numero di pagine: 480
• Contatto del produttore: non disponibile
• Persona responsabile: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Germania