Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Cengage Learning, 2008. Hardcover. Condizione libro: New. Codice libro della libreria P110547079923
Descrizione libro South-Western College Pub, 2008. Hardcover. Condizione libro: New. 5. Codice libro della libreria DADAX0547079923
Descrizione libro South Western Educational Publishing, 2008. Hardcover. Condizione libro: Brand New. 5th edition. 493 pages. 10.10x8.10x1.20 inches. In Stock. Codice libro della libreria 0547079923