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Explains in nine essential principles how to market a business on the Internet, providing insights and practical information while profiling the habits of Web users
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Evan I. Schwartz (evan@webonomics.com) is a contributing writer for <i>Wired</i> magazine and a former editor at <i>Business Week,</i> where he covered software and digital media. He has been the featured speaker at major corporations, business schools, and conferences. Evan lives with his family in Brookline, Massachusetts.<br><br><br><i>From the Trade Paperback edition.</i>
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de Web has become the most important new communications medium since television, with tens of millions of people now on-line and Web sites<br>springing up at the rate of one per minute. It has also created a digital marketplace where consumers can search for the best deals and services in an instant. While almost everyone agrees that the Web provides excellent marketing opportunities, many businesses don't know how to use it effectively and have been losing millions of dollars because of it. <br><br>In <i>Webonomics,</i> Evan I. Schwartz shows how the new Web economy mirrors the traditional economy in some ways but also exhibits entirely unique<br>properties of its own. Using numerous case studies of corporations such as IBM, Volvo, Playboy Enterprises, and Wells Fargo bank, as well as smaller companies and web-based start-ups, Schwartz documents both the tremendous failures and successes on the Web in a multitude of industries.
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Webonomics : The 9 Essential Principles for Growing Your Business on the World Wide Web
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Bantam Doubleday Dell Publishing Group, 1997
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ISBN 13: 9780553061727
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Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web
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Webonomics
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Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web Schwartz, Evan I.
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Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web
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Hardcover. Condizione: New. First Edition. PHOTO AND VIDEO OF PAGES TAKEN TO SHOW CONDITION PRIOR TO SHIPPING; PHOTOS EMAILED FOR MORE SPECIFICS WHEN REQUESTED; Book. Codice articolo 443
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WEBONOMICS
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Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web
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Hardcover. Condizione: Fine. Condizione sovraccoperta: Fine DJ. First Edition Stated NL with 1. Broadway 1997 First Edition Stated NL with 1 Fine/Fine DJ A few pages have small highlighted passages but not much. 12+244+4 pages with index. 1.1 Pounds. Size: 9 1/2 x 6 3/8 x 7/8 inches. Codice articolo 370338
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Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web
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ISBN 13: 9780553061727
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