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Sinossi
It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the world’s leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The New Guide to Identity provides a simple clear guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this straightforward guide is essential reading.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
The Wolff Olins Business Ltd, is an acknowledged leader in corporate identity and has been responsible for such corporate identity programmes as Prudential and British Telecom.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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The New Guide to Identity : How to Create and Sustain Change Through Managing Identity
Editore:
Taylor & Francis Group, 1996
ISBN 10: 056607737X
ISBN 13: 9780566077371
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. Revised. Ships from the UK. Used book that is in clean, average condition without any missing pages. Codice articolo GRP16793687
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The New Guide to Identity : How to Create and Sustain Change Through Managing Identity
Editore:
Taylor & Francis Group, 1996
ISBN 10: 056607737X
ISBN 13: 9780566077371
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Revised. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 4118617-6
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The New Guide to Identity: Corporate Identity, Retail Identity, Brand Identity, Organisational Identity, the Corporate Brand .How to Create and Sustain Change through Managing Identity
Editore:
Routledge 28/02/1996, 1996
ISBN 10: 056607737X
ISBN 13: 9780566077371
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Da: Bahamut Media, Reading, Regno Unito
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Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780566077371
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Foto dell'editore
The New Guide to Identity: Corporate Identity, Retail Identity, Brand Identity, Organisational Identity, the Corporate Brand .How to Create and Sustain Change through Managing Identity
Editore:
Routledge 28/02/1996, 1996
ISBN 10: 056607737X
ISBN 13: 9780566077371
Antico o usato
Brossura
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780566077371
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The New Guide to Identity: Corporate Identity, Retail Identity, Brand Identity, Organisational Identity, the Corporate Brand .How to Create and Sustain Change Through Managing Identity
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780566077371. Codice articolo 9617533
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The New Guide to Identity: How to Create and Sustain Change Through Managing Identity
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780566077371. Codice articolo 7079062
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The New Guide to Identity : How to Create and Sustain Change Through Managing Identity
Editore:
Design Council/Gower, 1995
ISBN 10: 056607737X
ISBN 13: 9780566077371
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Paperback
Da: Simply Read Books, Boat Of Garten, Regno Unito
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Paperback. Condizione: Very Good. 1995 Design Council/Gower first edition paperback; very good copy, appears unread, slight ageing to covers; UK dealer, immediate dispatch. Codice articolo J2482f
Quantità: 1 disponibili
Foto dell'editore
The New Guide to Identity : How to Create and Sustain Change Through Managing Identity
Editore:
Taylor & Francis Group, 1996
ISBN 10: 056607737X
ISBN 13: 9780566077371
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Revised. Used book that is in clean, average condition without any missing pages. Codice articolo GRP16793687
Quantità: 1 disponibili
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The New Guide to Identity: How to Create and Sustain Change Through Managing Identity
Da: Wonder Book, Frederick, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Codice articolo G03D-01129
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The New guide to identity. How to create and sustain change through managing identity.
Da: Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., Giappone
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Good. 89 p. (The Design Council.). Codice articolo 9989
Quantità: 1 disponibili