Sinossi
Employees often find fatal disconnects between their organization's business strategy and its communication strategy there's no clear link between the information that is sent to them and what they're supposed to understand from it. The role of internal communication, writes Quirke (a UK-based consultant), is "to illuminate the connections between different pieces of information, to shine a light on the web of interdependencies ... to provide the information to do the job, but [also] to paint the bigger picture and tell the fuller story that puts the information into context." His book helps managers understand what a successful business needs from its people, what gets in the way, and the role of communication in helping bridge the gap. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Making the Connections: Using Internal Communication to Turn Strategy into Action
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Making the Connections : Using Internal Communications to Turn Strategy into Action
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Ashgate Publishing, Limited, 2002
ISBN 10: 056608175X
ISBN 13: 9780566081750
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Making the Connections: Using Internal Communication to Turn Strategy into Action
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