Articoli correlati a Making the Connections: Using Internal Communication...

Making the Connections: Using Internal Communication to Turn Strategy into Action - Rilegato

Quirke, Bill

 
9780566081750: Making the Connections: Using Internal Communication to Turn Strategy into Action
Rilegato
ISBN 10: 056608175X ISBN 13: 9780566081750
Casa editrice: Gower Pub Co, 2000

Sinossi

Employees often find fatal disconnects between their organization's business strategy and its communication strategy there's no clear link between the information that is sent to them and what they're supposed to understand from it. The role of internal communication, writes Quirke (a UK-based consultant), is "to illuminate the connections between different pieces of information, to shine a light on the web of interdependencies ... to provide the information to do the job, but [also] to paint the bigger picture and tell the fuller story that puts the information into context." His book helps managers understand what a successful business needs from its people, what gets in the way, and the role of communication in helping bridge the gap. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Editore
Gower Pub Co
Data di pubblicazione
2000
Lingua
Inglese
ISBN 10 
056608175X
ISBN 13 
9780566081750
Rilegatura
Copertina rigida
Numero di pagine
286
Contatto del produttore
non disponibile
Persona responsabile
non disponibile