A Short Guide to Reputation Risk - Brossura

Honey, Garry

Brossura

ISBN 10: 0566089955 ISBN 13: 9780566089954

Casa editrice: Routledge, 2009

Riassunto

Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage?

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Informazioni sull'autore

Garry Honey is a visiting senior fellow specialising in Reputation Risk. He has a background of 30 years in industry as both a Marketing Director and Strategy Consultant. He is interested in how organizations, both private and public, manage reputation among diverse stakeholder groups. Measuring Reputation for regulatory compliance is one facet of this, as is defining the risk element of reputation in non-financial terms for the risk industry. As an intangible or soft risk, reputation has an impact on consumer behaviour and trust. It is the nature of this link that requires further research.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0566089955
• ISBN 13: 9780566089954
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 130
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania