Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business

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9780571309221: Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business

What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?

Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape.

Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large.

'Convincing . . . Elberse's Blockbusters builds on her already impressive academic résumé to create an accessible and entertaining book.' Financial Times

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione:

An accessible and entertaining book. (Jason Abbruzzese Financial Times)

A clear and well-written series of case studies in how various branches of the entertainment business - movies, pop music, TV shows, books, sport - rely on a 'blockbuster' strategy as a business model ... If I were an executive in any of the entertainment businesses, I'd regard this book as a must-read and consider its lessons very seriously. (Diane Coyle enlightenmenteconomist.com)

A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In Blockbusters,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed. ( Kirkus Reviews)

Forceful . . . Elberse analyzes the realm of culture with a rigorous, numbers-driven approach. ( The Boston Globe)

Descrizione del libro:

Blockbusters is Anita Elberse's fascinating and insightful examination of why the future of popular culture will revolve around ever bigger bets on entertainment products.

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Elberse, Anita
ISBN 10: 0571309224 ISBN 13: 9780571309221
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Anita Elberse
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ISBN 10: 0571309224 ISBN 13: 9780571309221
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Descrizione libro FABER FABER, United Kingdom, 2014. Paperback. Condizione libro: New. Main. 216 x 135 mm. Language: English . Brand New Book. What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world s most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today s high-stakes business world at large. Convincing .Elberse s Blockbusters builds on her already impressive academic resume to create an accessible and entertaining book. (Financial Times). Codice libro della libreria LIB9780571309221

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Anita Elberse
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ISBN 10: 0571309224 ISBN 13: 9780571309221
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Descrizione libro FABER FABER, United Kingdom, 2014. Paperback. Condizione libro: New. Main. 216 x 135 mm. Language: English . Brand New Book. What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world s most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today s high-stakes business world at large. Convincing .Elberse s Blockbusters builds on her already impressive academic resume to create an accessible and entertaining book. (Financial Times). Codice libro della libreria LIB9780571309221

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Descrizione libro Faber & Faber. Condizione libro: New. 0571309224 This is an International Edition. Brand New, paperback, Delivery within 6-14 business days, Same Contents as U.S Edition, ISBN and Cover design may differ. Choose Expedited shipping for delivery within 4-7 business days. We do not ship to PO Box, APO,FPO Address. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Codice libro della libreria NO9780571309221

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Descrizione libro Paperback. Condizione libro: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Codice libro della libreria OS9780571309221

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Descrizione libro Faber & Faber 2014-01-16, 2014. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-GRD-05059622

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Descrizione libro Faber & Faber. Paperback. Condizione libro: new. BRAND NEW, Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business, Anita Elberse, What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large. "Convincing .Elberse's Blockbusters builds on her already impressive academic resume to create an accessible and entertaining book." (Financial Times). Codice libro della libreria B9780571309221

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Elberse, Anita
Editore: Faber & Faber (2014)
ISBN 10: 0571309224 ISBN 13: 9780571309221
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Descrizione libro Faber & Faber, 2014. Condizione libro: New. What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success. Num Pages: 320 pages. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 136 x 29. Weight in Grams: 346. . 2014. Paperback. . . . . . Codice libro della libreria V9780571309221

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ISBN 10: 0571309224 ISBN 13: 9780571309221
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Descrizione libro Faber & Faber, New Delhi, 2014. Soft cover. Condizione libro: New. First. 20 cms. 310pp. Codice libro della libreria 234192

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Elberse, Anita
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ISBN 10: 0571309224 ISBN 13: 9780571309221
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Descrizione libro Faber & Faber. Condizione libro: New. What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success. Num Pages: 320 pages. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 136 x 29. Weight in Grams: 346. . 2014. Paperback. . . . . Books ship from the US and Ireland. Codice libro della libreria V9780571309221

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