Tourism: Principles and Practice [Lingua Inglese] - Brossura

Cooper, Chris

Brossura

ISBN 10: 0582312736 ISBN 13: 9780582312739

Casa editrice: Ft Pr, 1998

Riassunto

The best-selling undergraduate tourism textbook has now been expanded and completely revised throughout. It offers a complete framework of theory and practice for students of tourism, providing readers with the fundamental and underlying principles with which to approach the study of this exciting subject area. The key objective of "Tourism Principles and Practice" is to provide a comprehensive grounding in the subject of tourism to all students. It takes a thematic approach to the subject, underpinning the various concepts associated with tourism and demonstrating the linkages within this complex subject area. The book provides a comprehensive evaluation of the four key elements of tourism: - demand - destinations - industry and government organisations - marketing The new edition features a whole new section comprising six major case studies which demonstrate the application of key principles to real-life issues and problems and highlight the relationships between the individual elements of the tourism system. Also new to this edition is a section on information technology and tourism.

Su questo libro

Product Description:

Book by Cooper Chris

Su questa edizione

• Editore: Ft Pr
• Data di pubblicazione: 1998
• ISBN 10: 0582312736
• ISBN 13: 9780582312739
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 568