QUEST FOR THE PERFECT STRAWBERRY: A Case Study of the California Strawberry Commission and the Strawberry Industry: A Descriptive Model for Marketing Order Evaluation - Brossura

Baum, Herbert

 
9780595377084: QUEST FOR THE PERFECT STRAWBERRY: A Case Study of the California Strawberry Commission and the Strawberry Industry: A Descriptive Model for Marketing Order Evaluation
Brossura
ISBN 10: 0595377084 ISBN 13: 9780595377084
Casa editrice: iUniverse, 2005

Sinossi

Baum's book provides a wealth of heretofore unavailable information on marketing in the strawberry industry. It contains invaluable insights by an insider gleaned from many years of experience. It is required reading for anyone with an interest in the industry.-Dr. George Tolley, professor emeritus, University of Chicago"Quest is an important resource for anybody involved in production and marketing of strawberries. [It] provides a needed analysis of commodity board marketing plans, but it also chronicles much history of California agriculture by recording the development of the strawberry industry from a localized, fragmented small farm economy into a corporate age production system."-Tom Am Rhein, strawberry grower and Vice President of Operations, Naturipe Berry Growers"The history of the California strawberry industry, captured by Herb Baum, must be studied to appreciate the economic dilemma of California farmers and the seemingly inadequate support of commodity boards and university research programs. Ten years from now, as a new generation becomes farmers and industry leaders, Quest will be even more important."-Larry Galper, retired strawberry grower and industry leader/activist

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore

Herbert Baum comes from a third-generation produce family in Fort Wayne, Indiana. With an MA in economics from the University of Chicago, he led Naturipe Berry Growers for thirty-three years and served four years as chairman of the California Strawberry Commission.

Product Description

Book by Baum Herbert

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
iUniverse
Data di pubblicazione
2005
Lingua
Inglese
ISBN 10 
0595377084
ISBN 13 
9780595377084
Rilegatura
Copertina flessibile
Numero di pagine
230
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9780595675470: Quest for the Perfect Strawberry: A Case Study of the California Strawberry Commission and the Strawberry Industry: a Descriptive Model for Marketing Order Evaluation

Edizione in evidenza

ISBN 10:  0595675476 ISBN 13:  9780595675470
Casa editrice: Iuniverse Inc, 2005
Rilegato