Hotel Sales and Revenue Management Book 2.0 - Brossura

Verret, Carol

Brossura

ISBN 10: 0595512569 ISBN 13: 9780595512560

Casa editrice: iUniverse, 2008

Riassunto

Hotel Sales and Revenue Management Book 2.0 reflects the changes that Web 2.0 has brought to the hotel industry. Web 2.0 represents a seismic shift in how hotel sales, marketers and revenue managers perform their jobs-separating those that will be average and those that will be awesome! The travel and hospitality industry has had an intricate relationship with the internet since the advent of the Online Travel Agencies such as Expedia, Travelocity, etc. Far more than most industries, the impacting Web 2.0 has been swift and become embedded in the fabric of how the hotel industry conducts business. Do the basics still matter? Yes, but the basics have morphed into a new dynamic driven by changes in the buying habits of customers that increasingly use the internet and social media to make their choices. This shift applies to all segments-from the leisure traveler to the sophisticated meeting planner professionals. Understanding this shift, its evolution and applying the new basics, this book provides a handbook for succeeding in a Web 2.0 world. It is an exciting way and creative approach to hotel sales and revenue management!

Su questo libro

L'autore:

Carol Verret is a twenty-five year veteran of the hotel industry and joining Sunstone Hotels as VP Sales and Marketing in 1990. Carol Verret founded Carol Verret Consulting and Training in 1999. She is in demand as a speaker, trainer and consultant primarily but not exclusively to the hospitality industry.

Su questa edizione

• Editore: iUniverse
• Data di pubblicazione: 2008
• ISBN 10: 0595512569
• ISBN 13: 9780595512560
• Rilegatura: Copertina flessibile
• Numero di pagine: 160