Sign Me Up!: A Marketer's Guide to Email Newsletters That Build Relationships and Boost Sales - Rilegato

Blumberg, Matt; Forman, Tami Monahan; Miller, Stephanie A.

 
9780595857746: Sign Me Up!: A Marketer's Guide to Email Newsletters That Build Relationships and Boost Sales
Rilegato
ISBN 10: 0595857744 ISBN 13: 9780595857746
Casa editrice: Iuniverse Star, 2006

Sinossi

Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore.

This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to

  • Sell more products and services
  • Boost customer satisfaction and loyalty
  • Attract new customers to your products and services

Sign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It's packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more.

Use email to your advantage in the new media landscape by learning how to

  • Write and design great newsletters
  • Build and maintain responsive and targeted lists
  • Increase response to every email you send
  • Test and measure the effectiveness of your email program
  • Make sure your messages reach the inbox

Visit our website: www.returnpath.biz/signmeup

". the common-sense suggestions, specific techniques and strategies provided here will be invaluable in the right hands: those of motivated businesspeople with the resources and desire to implement newsletter programs. A boon for marketing mavens in need of some savvy email assistance."-Kirkus Discoveries

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore

Matt Blumberg is the founder, chairman, and CEO of Return Path, the original email performance company, which helps top-tier marketers generate superior results from permission-based email marketing programs. Collaborating on this project are his colleagues, email strategists Tami Monahan Forman and Stephanie A. Miller.

Product Description

Book by Blumberg Matt

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Iuniverse Star
Data di pubblicazione
2006
Lingua
Inglese
ISBN 10 
0595857744
ISBN 13 
9780595857746
Rilegatura
Copertina rigida
Numero di pagine
204
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781583486719: Sign Me Up!: A Marketer's Guide To Email Newsletters that Build Relationships and Boost Sales

Edizione in evidenza

ISBN 10:  1583486712 ISBN 13:  9781583486719
Casa editrice: iUniverse, 2006
Brossura