From the creators of Yahoo!'s Design Pattern Library, Designing Social Interfaces provides you with more than 100 patterns, principles, and best practices, along with salient advice for many of the common challenges you'll face when starting a social website. Designing sites that foster user interaction and community-building is a valuable skill for web developers and designers today, but it's not that easy to understand the nuances of the social web. Now you have help.
Christian Crumlish and Erin Malone share hard-won insights into what works, what doesn't, and why. You'll learn how to balance opposing factions and grow healthy online communities by co-creating them with your users.
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Christian Crumlish is the curator of the Yahoo! Design Pattern Library and has been designing and writing about online user experiences since 1994. He is a director of the Information Architecture Institute and co-chair of the monthly BayCHI program.
He is the author of The Power of Many and is writing a book called Designing Social Interfaces for O'Reilly Media with Erin Malone. He studied philosophy at Princeton and painting at the San Francisco School of Art, and lives in Oakland, California, with his wife, Briggs, and his cat, Fraidy.
Erin Malone is Principal with Tangible UX, and has over 20 years of experience leading design teams and developing social experiences as well as web and software applications and system-wide solutions. Prior to Tangible, she spent 4 years at Yahoo! leading the Platform User Experience Design team where they were responsible for building the Yahoo! Design Pattern Library and for providing design expertise to the popular YUI (Yahoo! User Interface Library). Additionally, Erin led the redesign of the Yahoo! Developer Network, oversaw the redesign of Yahoo!'s registration system, developed the ux team's intranet and worked on other cross-company initiatives.
Before Yahoo!, she was a Design Director at AOL, Creative Director at AltaVista, and chief Information Architect for Zip2. Erin was the founding editor-in-chief of Boxes and Arrows and is the author of several articles on interaction design history, design management, and is a founding member of the IA Institute. She is currently working on the book Designing Social Interfaces with Christian Crumlish for O'Reilly Media.
Advance Praise for Designing Social Interfaces; Preface; What Are Social Patterns?; Chapter 1: Mommy, What’s a Social User Experience Pattern?; 1.1 A Little Social Backstory...; 1.2 What Do We Mean by Principle, Best Practice, and Patterns?; 1.3 So, That’s All the Little Parts: Now What?; 1.4 Further Reading; Chapter 2: Social to the Core; 2.1 Deliberately Leave Things Incomplete; 2.2 Palimpsest; 2.3 Social but Not Social Only; 2.4 Talk Like a Person!; 2.5 Conversation; 2.6 Self-Deprecating Error Message; 2.7 Ask Questions; 2.8 Your Versus My; 2.9 No Joking Around; 2.10 Don’t Break Email!; 2.11 Be Open; 2.12 Learn from Games; 2.13 Cargo Cult Anti-Pattern; 2.14 Respect the Ethical Dimension; 2.15 Further Reading; I Am Somebody; Chapter 3: You’re Invited!; 3.1 Engagement; 3.2 Sign-up or Registration; 3.3 Sign In; 3.4 Sign-In Continuity; 3.5 Sign Out; 3.6 Invitations; 3.7 Receive Invitation; 3.8 Send Invitation; 3.9 The Password Anti-Pattern; 3.10 Authorize; 3.11 Private Beta; 3.12 Welcome Area; 3.13 Reengagement; 3.14 Further Reading; Chapter 4: Where’s the Rest of Me?; 4.1 Identity; 4.2 Profile; 4.3 Testimonials (or Personal Recommendations); 4.4 Personal Dashboard; 4.5 Reflectors; 4.6 Identity Cards or Contact Cards; 4.7 Attribution; 4.8 Avatars; 4.9 Further Reading; Chapter 5: We Are Here! We Are Here! We Are Here!; 5.1 A Brief History of Online Presence; 5.2 Presence Actions and Facets; 5.3 Availability; 5.4 Buddy List; 5.5 Activity Streams; 5.6 Microblogging; 5.7 Updates; 5.8 Updates Opt-in Disclosure; 5.9 Keep Company; 5.10 Further Reading; Chapter 6: Would You Buy a Used Car from This Person?; 6.1 Reputation Influences Behavior; 6.2 Competitive Spectrum; 6.3 Levels; 6.4 Named Levels; 6.5 Numbered Levels; 6.6 Labels; 6.7 Awards; 6.8 Collectible Achievements; 6.9 Peer-to-Peer Awards; 6.10 Rankings; 6.11 Point; 6.12 Leaderboard; 6.13 Top X; 6.14 Tools for Monitoring Reputation; 6.15 Friend Ranking; 6.16 Further Reading; Objects of My Desire; Chapter 7: Hunters Gather; 7.1 Collecting; 7.2 Saving; 7.3 Favorites; 7.4 Displaying; 7.5 Add/Subscribe; 7.6 Tagging; 7.7 Find with Tags; 7.8 Tag Cloud; 7.9 Further Reading; Chapter 8: Share and Share Alike; 8.1 Organic “Word of Mouth”; 8.2 Tools for Sharing; 8.3 Bookmarklet; 8.4 Send/Share Widget; 8.5 Private Sharing; 8.6 Send This; 8.7 Casual Privacy; 8.8 Share Application; 8.9 Give Gift; 8.10 Public Sharing; 8.11 Share This; 8.12 Embedding; 8.13 Further Reading; Chapter 9: The Megalophone; 9.1 Broadcasting; 9.2 Blogs: Presentation; 9.3 Blogs: Ownership; 9.4 Microblogging; 9.5 Publishing; 9.6 Lifecycle; 9.7 Terms of Service; 9.8 Further Reading; Chapter 10: Long-Time Listener, First-Time Caller; 10.1 Soliciting Feedback; 10.2 Vote to Promote; 10.3 Thumbs Up/Down Ratings; 10.4 Ratings (Stars or 1–5); 10.5 Comments; 10.6 Reviews; 10.7 Soliciting Feedback; 10.8 Further Reading; Chapter 11: Watson, Come Quick!; 11.1 Synchronous Versus Asynchronous Communication; 11.2 Sign In to Participate; 11.3 Communicating; 11.4 Forums; 11.5 Public Conversation; 11.6 Private Conversation; 11.7 Group Conversation; 11.8 Arguments; 11.9 Further Reading; Chapter 12: Barnraising; 12.1 Collaboration; 12.2 Manage Project; 12.3 Voting; 12.4 Collaborative Editing; 12.5 Edit This Page; 12.6 The Wiki Way; 12.7 Crowdsourcing; 12.8 Further Reading; Chapter 13: Social Media Junkies Unite!; 13.1 Keeping Up; 13.2 Tuning In; 13.3 Following; 13.4 Filtering; 13.5 Recommendations; 13.6 Social Search; 13.7 Real-Time Search; 13.8 Conversational Search; 13.9 Pivoting; 13.10 Further Reading; A Beautiful Day in the Neighborhood; Chapter 14: One of Us, One of Us; 14.1 Relationships; 14.2 Find People; 14.3 Adding Friends; 14.4 Circles of Connections; 14.5 Publicize Relationships; 14.6 Unfriending; 14.7 The Ex-Boyfriend Anti-Pattern; 14.8 Groups; 14.9 Further Reading; Chapter 15: Good Cop, Bad Cop; 15.1 Community Management; 15.2 Collective Governance; 15.3 Group Moderation; 15.4 Collaborative Filtering; 15.5 Report Abuse; 15.6 What’s the Story?; 15.7 Further Reading; Chapter 16: Where in the World?; 16.1 The Local Connection; 16.2 Being Local; 16.3 Face-to-Face Meeting; 16.4 Party; 16.5 Calendaring; 16.6 Reminding; 16.7 Geo-Tagging; 16.8 Geo-Mapping; 16.9 Neighborhood; 16.10 Mobile and Location; 16.11 Further Reading; But Wait...There’s More!; Chapter 17: Open for Business; 17.1 Play Well with Others; 17.2 Opening Out; 17.3 Badging; 17.4 Open Standards (Semantics and Microformats); 17.5 Opening In; 17.6 Import; 17.7 Hosted Modules; 17.8 Going Both Ways; 17.9 Open APIs; 17.10 Honest Broker; 17.11 Further Reading; Chapter 18: Other Contexts; 18.1 Thinking Mobile; 18.2 Inside the Enterprise; 18.3 What’s Age Got to Do with It?; 18.4 For the Win; 18.5 Further Reading; Epilogue; And in the End...; Colophon;
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