Google Advertising Tools 2e - Brossura

Davis, Harold

Brossura

ISBN 10: 0596155794 ISBN 13: 9780596155797

Casa editrice: O′Reilly, 2009

Riassunto

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.

• Learn how to create effective campaign plans for your website
• Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
• Drive traffic to your website and make money as an advertising host
• Add AdSense code and Google search to your site
• Learn how content, search, and referral ads perform
• Create and edit AdWord campaigns
• Monitor AdWords activity and improve your campaign's performance

Su questo libro

Informazioni sull?autore

Harold Davis is the author of more than thirty books on a wide range of topics from art and photography to computer programming and the Internet. He has been a professional photographer, lawyer, software developer, enterprise consultant, and the chief technology officer for an Internet startup.

Dettagli dell?edizione

• Editore: O′Reilly
• Data di pubblicazione: 2009
• ISBN 10: 0596155794
• ISBN 13: 9780596155797
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 2
• Numero di pagine: 430
• Contatto del produttore: non disponibile