Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations

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9780596529963: Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.

This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.

Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:

  • Flickr, a classic user-driven business, created value for itself by helping users create their own value
  • Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of


  • Social network effects can support a business-ever wonder how FaceBook grew so quickly?
  • Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web


Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Amy Shuen is an internationally recognized authority on Silicon Valley business models and innovation economics, frequent speaker at industry conferences and venture capital events, award-winning strategy researcher. She's taught high tech entrepreneurship, strategy and venture finance to MBAs, technical professionals and executives at Wharton UPenn, Haas school of Business at UC Berkeley, San Jose State University, CEIBS (China Europe International Business SChool) and Ecole des Ponts and Ecole Polytechnique (France).

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Descrizione libro O Reilly Media, Inc, USA, United States, 2008. Paperback. Condizione libro: New. Language: English . Brand New Book. Web 2.0 makes headlines, but how does it make money? This concise guide explains what s different about Web 2.0 and how those differences can improve your company s bottom line. Whether you re an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today s Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned word of mouth becomes hypergrowth. Web 2.0 : A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value; Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of; social network effects can support a business-ever wonder how FaceBook grew so quickly?; and, businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they ve made in the Web. Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you re executing business strategy and want to know how the Web is changing business, this book is for you. Codice libro della libreria AAH9780596529963

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Descrizione libro Paperback. Condizione libro: NEW. This is an International Edition. Brand New Paperback- Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Delivery within 3-7 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Choose expedited shipping for Express delivery. Tracking number provided for every order. Codice libro della libreria RU_9780596529963

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Descrizione libro O Reilly Media, Inc, USA, United States, 2008. Paperback. Condizione libro: New. Language: English . Brand New Book. Web 2.0 makes headlines, but how does it make money? This concise guide explains what s different about Web 2.0 and how those differences can improve your company s bottom line. Whether you re an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today s Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned word of mouth becomes hypergrowth. Web 2.0 : A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value; Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of; social network effects can support a business-ever wonder how FaceBook grew so quickly?; and, businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they ve made in the Web. Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you re executing business strategy and want to know how the Web is changing business, this book is for you. Codice libro della libreria AAH9780596529963

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