Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.
This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.
Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:
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Descrizione libro Hardcover. Condizione: New. Codice articolo 0596529961-11-16080102
Descrizione libro Condizione: New. Book is in NEW condition. Codice articolo 0596529961-2-1
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published. Codice articolo 353-0596529961-new
Descrizione libro Condizione: New. Codice articolo IP088
Descrizione libro Condizione: Neu. Gebundene Ausgabe Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag 0596529961 9780596529963 Zustand: 11, Neu, Gebundene Ausgabe O'Reilly Media, Inc, USA , 2008-05-09 , Web 2.0: a Strategy Guide by Shuen, Amy, Shuen, Amy. Codice articolo BU259861
Descrizione libro Condizione: New. New. In shrink wrap. Looks like an interesting title! 1.15. Codice articolo Q-0596529961