The executive director of the Life Science Project at Harvard Business School explores how new developments in science, technology, and economics will transform not only the world of business but also leisure time, health care, family life, and personal goals. 50,000 first printing.
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“With amazing insight and with a graphical, almost poetical style of writing, Enriquez describes how computers, genomics, and other new technologies are shaping our present and future.”
-- Hamilton O. Smith, Nobel laureate in medicine
“By far the best book I know to help us understand and cope with the powerful technologies that are about to change every aspect of our lives.”
-- Roger Fisher, coauthor of Getting to Yes
Juan Enriquez is the director of the Life Sciences Project at Harvard Business School, where he is building an interdisciplinary center focusing on how business will change as a result of the life sciences revolution. His article in Harvard Business Review, “Transforming Life, Transforming Business,” received a McKinsey Award, which recognizes the best articles published each year in HBR. Juan Enriquez has also published articles in Foreign Policy, Science, and Trends in Biotechnology and written op-eds for the New York Times, Los Angeles Times, Philadelphia Inquirer, and Boston Globe. Earlier in his career he was the CEO of Mexico City’s Urban Development Corporation and an outspoken advocate o
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