MBA in a Box: Practical Ideas from the Best Brains in Business - Rilegato

Kurtzman, Joel; Rifkin, Glenn; Griffith, Victoria

 
9780609610886: MBA in a Box: Practical Ideas from the Best Brains in Business
Rilegato
ISBN 10: 0609610880 ISBN 13: 9780609610886
Casa editrice: Crown Pub, 2004

Sinossi

An informative, jargon-free introduction to the fundamental principles and practices of business brings together the expertise of some of today's leading business philosophers to provide an accessible overview of such topics as business management, marketing, corporate finance, strategy, leadership, innovation, and more. 60,000 first printing.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

JOEL KURTZMAN is global lead partner for thought leadership and innovation at PricewaterhouseCoopers. Mr. Kurtzman has been an editor and columnist for the New York Times, the editor of Harvard Business Review, and is the founding editor of Strategy + Business magazine.

Dal risvolto di copertina interno

The best minds in business at your service

MBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For example:

Why finance is not just about manipulating numbers but of immense importance in sustaining growth, building widespread wealth, and creating jobs.
The profit zone and how to tell if a business is in one.
The skill of turning an idea or invention into a product that solves a problem for a market.
Merging the need of business to produce and grow with the environment so they are both sustained.
The latest thinking in marketing about branding, pricing, reversing a product s life cycle, and turning what has become a commodity into a specialty.
And much more.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Crown Pub
Data di pubblicazione
2004
Lingua
Inglese
ISBN 10 
0609610880
ISBN 13 
9780609610886
Rilegatura
Copertina rigida
Numero di pagine
437
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9780307451583: MBA in a Book: Mastering Business with Attitude

Edizione in evidenza

ISBN 10:  0307451585 ISBN 13:  9780307451583
Casa editrice: Crown, 2008
Brossura