Make the Rules or Your Rivals Will - Brossura

Shell, Richard

 
9780615456539: Make the Rules or Your Rivals Will
Brossura
ISBN 10: 0615456537 ISBN 13: 9780615456539
Casa editrice: G RICHARD SHELL CONSULTING, 2011

Sinossi

This book introduces a dynamic, new framework for using law, litigation, regulation and lobbying as part of competitive business strategy. Every business strategist, entrepreneur, and corporate lawyer needs to understand a basic truth of the modern market -- you must make the legal rules that govern your products and services or one of your competitors will. And it is much easier to stay in business if you are the one writing the rules. Written in a lively style with a host of stories and examples drawn from business history as well as contemporary events, professor G. Richard Shell of the world-famous Wharton School of Business shows how business leaders from Henry Ford and Bill Gates and corporate rivals from Coke to Pepsi have fought and won the battle for legal supremacy.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
G RICHARD SHELL CONSULTING
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
0615456537
ISBN 13 
9780615456539
Rilegatura
Copertina flessibile
Numero di pagine
338
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781400050093: Make the Rules or Your Rivals Will

Edizione in evidenza

ISBN 10:  140005009X ISBN 13:  9781400050093
Casa editrice: Crown Pub, 2004
Rilegato