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Food on Wheels: The Complete Guide to Starting a Food Truck, Food Cart, or Other Mobile Food Business - Brossura

Lewis, Jennifer

 
9780615533667: Food on Wheels: The Complete Guide to Starting a Food Truck, Food Cart, or Other Mobile Food Business
Brossura
ISBN 10: 0615533663 ISBN 13: 9780615533667
Casa editrice: Rabbit Ranch Publishing, 2011

Sinossi

Food trucks are hitting the streets from Miami to Maui but greasy reheated tacos and soggy burgers are a thing of the past. Today's mobile eateries have foodies flocking for gourmet bacon jam burgers, delicious Parisian-style crepes, and decadent handcrafted organic ice cream cones just to name a few. A less expensive alternative to opening a brick-and-mortar restaurant, food trucks, food trailers, food carts, and even food bicycles can be started by anyone whether you're a trained chef or an amateur baker. If you've ever dreamed of jumping on the food truck bandwagon this book will provide you with all the information necessary to get you on the road. Highlights include:

* Understanding all the startup costs and sources for purchasing or leasing your kitchen on wheels;
* Building a business plan that will guide decision making and set you up for success;
* Scouting locations for optimal visability and sales;
* Calculating your true product costs and how to price your menu in a way that will be profitable;
* Connecting with customers inexpensively by using traditional marketing tools and social media to keep them coming back for more; and
* Appendices containing detailed worksheets that clearly walk you through the financial side of the business and comprehensive lists of resources and business licensing offices broken down by state and territory.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

A culinary professional who spent years working as a professional pastry chef for a luxury hotel chain, Jennifer Lewis founded her own small food company in 2006. In addition to a culinary degree, Jennifer also holds an MBA from Northwestern University's Kellogg School of Management with a concentration in Entrepreneurship, Marketing, and Finance.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Rabbit Ranch Publishing
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
0615533663
ISBN 13 
9780615533667
Rilegatura
Copertina flessibile
Numero di pagine
178
Contatto del produttore
non disponibile
Persona responsabile
non disponibile