Welcome to the start of what I'm sure will be a successful journey eliminating the mistakes that smart managers don't make. Is this book for you? I think so. Do you manage employees, associates, sales professionals or anyone else on a regular basis? Do you rely on others to pay your bills - to put food on the table? And now the tough question: Do you make the occasional mistake as you navigate the treacherous waters of management? Then this book is for you! I am delighted to share my lessons from running a successful business and my recent interactions with so many intelligent, thought-provoking, hard working management professionals. My thoughts are based, in part, on literally hundreds of coaching sessions with management professionals all over the country. In these pages, I've tried to share a sense of how managers operate and I've identified 50 avoidable mistakes that smart managers don't make. Your efforts, should you take this endeavor seriously, will leave you better than before. Better able to handle what a manager handles on a daily basis. You'll be more professional, confident and proactive and you may even develop an associate or professional along the way. All good things in my book. So, if you have the courage to start the process, then you will be well on your way towards achieving stronger management practices and the results will follow. You will be more successful. Why? Because... ...That's just the way it works.
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Everyone talks effective sales and management practices, but Darryl Rosen has lived them his entire career. He served as President and owner of Sam's Wines & Spirits, a family business started by his grandfather in the 1940's. Under his leadership and unwavering commitment to superior customer service and top-notch sales and management practices, Sam's grew from a small single operation to a multi-unit retailer with nearly $70 million in sales. Sam's reputation earned Darryl and his team an unrivaled national and international reputation. Since selling Sam's in 2007, Darryl has taken his decades of experience from running a successful business and his interaction with thousands of hardworking, intelligent sales professionals and managers and currently consults and trains professionals who seek to strengthen their sales and management practices. His unique consulting and training practice provides sales and management training, retailer and consumer focus group research and analysis and retailer education and events. Darryl's practice also conducts extensive research to measure the critical dynamic between managers and sales professionals and designs custom programs to improve working relationships and create better sales coaches. Before joining Sam's, Darryl received a Bachelor's Degree in Accounting from Indiana University and became a certified CPA. He earned his MBA in Marketing and Organizational Behavior from Northwestern University, Kellogg Graduate School of Management in 1997. Darryl enjoys spending time with his wife (Jill) and three boys (Josh, Danny and Ben), and is always hoping that this year will be the year for the Cubbies! It rarely ever is... If you would like more information on Darryl Rosen's speeches, seminars and consulting services, please use the following contact information. darryl@darrylrosen.com
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