The Service Startup: Design Thinking gets Lean

Valutazione media 3,84
( su 49 valutazioni fornite da GoodReads )
 
9780615929781: The Service Startup: Design Thinking gets Lean

"Pinheiro will inspire you to think differently about business, design, education, and - perhaps most importantly - the way you work every day."
- Kerry Bodine, co-author of Outside In: The Power of Putting Customers at the Center of Your Business

"In this book, Tenny offers some extremely valid and hard-hitting criticism regarding the ideals surrounding  the dictate of building a Minimum Viable Product. Agreed on many fronts but I found his reinvention of these principles when applied to the service industry to be extremely insightful.  The concept of a Minimum Valuable Service is unique, new and sets goals intended to deliver maximum value with measurable results. This is a must read for anyone in the global innovation economy."
- Rick Rasmussen, NestGSV. International Business development.

A practical guide to integrate Design and Lean Startup.

This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no Design degrees, can integrate Service Design into their development cycles in order to create sustainable, desirable and profitable new services.
In the first part, Tenny explores the reasons why startups need to move away from the "make and sell" industrial logic we've been exploiting over the last century. To take its place he proposes a new service oriented mindset that carries the idea of "learn, use and remember" users' journeys. He also discusses the challenges our industrial society is facing and how the combination of design with a service oriented mentality can be key to help new and existent businesses make this shift.
In the second part, he will take you on a journey through the MVS - Minimum Valuable Service - model. This model can seamlessly integrate Service Design into the Lean Startup or any Agile development cycle. It adds the human values needed to foster service innovations within the Lean's scientific approach. In this part of the book you will learn tools, methods and practices that will help you get your hands dirty with design.

At some point every adventure requires a great guide, and this journey into the heart of the new is led impeccably by Tenny Pinheiro. Slyly sidestepping the pitfalls of the Lean Startup approach, he skillfully navigates us through to a deeper understanding of the forces shaping the evolving service economy. By trusting the wisdom of the many to help design the next phase of business, his approach taps into an inexhaustible source of creativity and innovation. The Service Startup is a trusty roadmap that you will long keep by your side. As Tenny might suggest: learn it, use it, and remember it. 
- Jamer Hunt, Parsons The New School for Design. Director for the graduate Program in Transdisciplinary Design.

"I'll admit it: I enjoy seeing someone who knows their stuff re-assemble and improve on the work of an adjacent profession. Tenny calls out what's lacking in the Lean Startup approach, in the most thorough and insightful ways. In the spirit of iteration, he's taken an existing approach and improved on it. If only all criticism were this good. I enjoyed his delightfully nuanced views on the world of services - how they're perceived, experienced, and remembered - as well as his historical perspectives on the worlds of design, business and marketing. Opinionated but also well-informed, this is a pragmatic, human-centric take on designing and delivering services that I'd recommend to anyone whose work affects other people.
- Chad Thornton, Experience Designer, Airbnb"

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore:

Tenny Pinheiro is the founder and Ceo of Livework in Brazil, the pioneer global Service Design agency, and the creator of Eise - The School for Service Innovation. An unprecedented entrepreneurship acceleration program through Service Design. He is also the resident service design columnist at Core77 where he pens the Design @ Your Service column.
Tenny is a serial entrepreneur and started his first business when he was 13 years old. Since then, has bootstrapped several business initiatives and served as a mentor to dozen others.
As a designer, he has been working for over a decade on service innovation projects for fortune 500 companies, NGOs and governmental agencies in every sector of the economy, across the world.
Tenny Pinheiro plays a leading role on the service design community worldwide, and since the establishment of Eise, has took upon himself the mission of helping startups integrate service design into their making.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Pinheiro, Tenny
ISBN 10: 0615929788 ISBN 13: 9780615929781
Nuovi Paperback Quantità: > 20
Print on Demand
Da
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Paperback. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 7529806

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 9,96
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,71
In U.S.A.
Destinazione, tempi e costi

2.

Pinheiro, Tenny
Editore: INGRAM INTERNATIONAL INC (2014)
ISBN 10: 0615929788 ISBN 13: 9780615929781
Nuovi Quantità: > 20
Print on Demand
Da
PBShop
(Wood Dale, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro INGRAM INTERNATIONAL INC, 2014. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IP-9780615929781

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 10,48
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,71
In U.S.A.
Destinazione, tempi e costi

3.

Tenny Pinheiro
Editore: Eise, United States (2014)
ISBN 10: 0615929788 ISBN 13: 9780615929781
Nuovi Paperback Quantità: 10
Print on Demand
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Eise, United States, 2014. Paperback. Condizione libro: New. Lucas Toledo (illustratore). 3rd. 226 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****.A practical guide to integrate Service Design Thinking and Lean Startup in the service era. Pinheiro will inspire you to think differently about business, design, education, and - perhaps most importantly - the way you work every day. - Kerry Bodine, co-author of Outside In: The Power of Putting Customers at the Center of Your Business In this book, Tenny offers some extremely valid and hard-hitting criticism regarding the ideals surrounding the dictate of building a Minimum Viable Product. Agreed on many fronts but I found his reinvention of these principles when applied to the service industry to be extremely insightful. The concept of a Minimum Valuable Service is unique, new and sets goals intended to deliver maximum value with measurable results. This is a must read for anyone in the global innovation economy. - Rick Rasmussen, NestGSV. International Business development. This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no Design degrees, can integrate Service Design into their development cycles in order to create sustainable, desirable and profitable new services. In the first part, Tenny explores the reasons why startups need to move away from the make and sell industrial logic we ve been exploiting over the last century. To take its place he proposes a new service oriented mindset that carries the idea of learn, use and remember users journeys. He also discusses the challenges our industrial society is facing and how the combination of design with a service oriented mentality can be key to help new and existent businesses make this shift. In the second part, he will take you on a journey through the MVS - Minimum Valuable Service - model. This model can seamlessly integrate Service Design into the Lean Startup or any Agile development cycle. It adds the human values needed to foster service innovations within the Lean s scientific approach. In this part of the book you will learn tools, methods and practices that will help you get your hands dirty with design. At some point every adventure requires a great guide, and this journey into the heart of the new is led impeccably by Tenny Pinheiro. Slyly sidestepping the pitfalls of the Lean Startup approach, he skillfully navigates us through to a deeper understanding of the forces shaping the evolving service economy. By trusting the wisdom of the many to help design the next phase of business, his approach taps into an inexhaustible source of creativity and innovation. The Service Startup is a trusty roadmap that you will long keep by your side. As Tenny might suggest: learn it, use it, and remember it. - Jamer Hunt, Parsons The New School for Design. Director for the graduate Program in Transdisciplinary Design. I ll admit it: I enjoy seeing someone who knows their stuff re-assemble and improve on the work of an adjacent profession. Tenny calls out what s lacking in the Lean Startup approach, in the most thorough and insightful ways. In the spirit of iteration, he s taken an existing approach and improved on it. If only all criticism were this good. I enjoyed his delightfully nuanced views on the world of services - how they re perceived, experienced, and remembered - as well as his historical perspectives on the worlds of design, business and marketing. Opinionated but also well-informed, this is a pragmatic, human-centric take on designing and delivering services that I d recommend to anyone whose work affects other people. - Chad Thornton, Experience Designer, Airbnb. Codice libro della libreria APC9780615929781

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 14,37
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

4.

Tenny Pinheiro
Editore: Eise, United States (2014)
ISBN 10: 0615929788 ISBN 13: 9780615929781
Nuovi Paperback Quantità: 10
Print on Demand
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Eise, United States, 2014. Paperback. Condizione libro: New. Lucas Toledo (illustratore). 3rd. 226 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****. A practical guide to integrate Service Design Thinking and Lean Startup in the service era. Pinheiro will inspire you to think differently about business, design, education, and - perhaps most importantly - the way you work every day. - Kerry Bodine, co-author of Outside In: The Power of Putting Customers at the Center of Your Business In this book, Tenny offers some extremely valid and hard-hitting criticism regarding the ideals surrounding the dictate of building a Minimum Viable Product. Agreed on many fronts but I found his reinvention of these principles when applied to the service industry to be extremely insightful. The concept of a Minimum Valuable Service is unique, new and sets goals intended to deliver maximum value with measurable results. This is a must read for anyone in the global innovation economy. - Rick Rasmussen, NestGSV. International Business development. This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no Design degrees, can integrate Service Design into their development cycles in order to create sustainable, desirable and profitable new services. In the first part, Tenny explores the reasons why startups need to move away from the make and sell industrial logic we ve been exploiting over the last century. To take its place he proposes a new service oriented mindset that carries the idea of learn, use and remember users journeys. He also discusses the challenges our industrial society is facing and how the combination of design with a service oriented mentality can be key to help new and existent businesses make this shift. In the second part, he will take you on a journey through the MVS - Minimum Valuable Service - model. This model can seamlessly integrate Service Design into the Lean Startup or any Agile development cycle. It adds the human values needed to foster service innovations within the Lean s scientific approach. In this part of the book you will learn tools, methods and practices that will help you get your hands dirty with design. At some point every adventure requires a great guide, and this journey into the heart of the new is led impeccably by Tenny Pinheiro. Slyly sidestepping the pitfalls of the Lean Startup approach, he skillfully navigates us through to a deeper understanding of the forces shaping the evolving service economy. By trusting the wisdom of the many to help design the next phase of business, his approach taps into an inexhaustible source of creativity and innovation. The Service Startup is a trusty roadmap that you will long keep by your side. As Tenny might suggest: learn it, use it, and remember it. - Jamer Hunt, Parsons The New School for Design. Director for the graduate Program in Transdisciplinary Design. I ll admit it: I enjoy seeing someone who knows their stuff re-assemble and improve on the work of an adjacent profession. Tenny calls out what s lacking in the Lean Startup approach, in the most thorough and insightful ways. In the spirit of iteration, he s taken an existing approach and improved on it. If only all criticism were this good. I enjoyed his delightfully nuanced views on the world of services - how they re perceived, experienced, and remembered - as well as his historical perspectives on the worlds of design, business and marketing. Opinionated but also well-informed, this is a pragmatic, human-centric take on designing and delivering services that I d recommend to anyone whose work affects other people. - Chad Thornton, Experience Designer, Airbnb. Codice libro della libreria APC9780615929781

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 14,51
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Pinheiro, Tenny
Editore: Eise (2017)
ISBN 10: 0615929788 ISBN 13: 9780615929781
Nuovi Paperback Quantità: 20
Print on Demand
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Eise, 2017. Paperback. Condizione libro: New. This item is printed on demand. Codice libro della libreria 0615929788

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 12,01
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,78
In U.S.A.
Destinazione, tempi e costi

6.

Tenny Pinheiro
Editore: Eise
ISBN 10: 0615929788 ISBN 13: 9780615929781
Nuovi Paperback Quantità: 20
Da
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Eise. Paperback. Condizione libro: New. Lucas Toledo (illustratore). Paperback. 220 pages. Dimensions: 8.9in. x 5.9in. x 0.6in.A practical guide to integrate Design Thinking and Lean Startup in the service era. Pinheiro will inspire you to think differently about business, design, education, and perhaps most importantly the way you work every day. - Kerry Bodine, co-author of Outside In: The Power of Putting Customers at the Center of Your Business In this book, Tenny offers some extremely valid and hard-hitting criticism regarding the ideals surrounding the dictate of building a Minimum Viable Product. Agreed on many fronts but I found his reinvention of these principles when applied to the service industry to be extremely insightful. The concept of a Minimum Valuable Service is unique, new and sets goals intended to deliver maximum value with measurable results. This is a must read for anyone in the global innovation economy. - Rick Rasmussen, NestGSV. International Business development. This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no Design degrees, can integrate Service Design into their development cycles in order to create sustainable, desirable and profitable new services. In the first part, Tenny explores the reasons why startups need to move away from the make and sell industrial logic weve been exploiting over the last century. To take its place he proposes a new service oriented mindset that carries the idea of learn, use and remember users journeys. He also discusses the challenges our industrial society is facing and how the combination of design with a service oriented mentality can be key to help new and existent businesses make this shift. In the second part, he will take you on a journey through the MVS - Minimum Valuable Service - model. This model can seamlessly integrate Service Design into the Lean Startup or any Agile development cycle. It adds the human values needed to foster service innovations within the Leans scientific approach. In this part of the book you will learn tools, methods and practices that will help you get your hands dirty with design. At some point every adventure requires a great guide, and this journey into the heart of the new is led impeccably by Tenny Pinheiro. Slyly sidestepping the pitfalls of the Lean Startup approach, he skillfully navigates us through to a deeper understanding of the forces shaping the evolving service economy. By trusting the wisdom of the many to help design the next phase of business, his approach taps into an inexhaustible source of creativity and innovation. The Service Startup is a trusty roadmap that you will long keep by your side. As Tenny might suggest: learn it, use it, and remember it. - Jamer Hunt, Parsons The New School for Design. Director for the graduate Program in Transdisciplinary Design. Ill admit it: I enjoy seeing someone who knows their stuff re-assemble and improve on the work of an adjacent profession. Tenny calls out whats lacking in the Lean Startup approach, in the most thorough and insightful ways. In the spirit of iteration, hes taken an existing approach and improved on it. If only all criticism were this good. I enjoyed his delightfully nuanced views on the world of services how theyre perceived, experienced, and remembered as well as his historical perspectives on the worlds of design, business and marketing. Opinionated but also well-informed, this is a pragmatic, human-centric take on designing and delivering services that Id recommend to anyone whose work affects other people. - Chad Thornton, Experience Designer, Airbnb This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780615929781

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 13,37
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,67
In U.S.A.
Destinazione, tempi e costi

7.

Pinheiro, Tenny
Editore: INGRAM INTERNATIONAL INC (2014)
ISBN 10: 0615929788 ISBN 13: 9780615929781
Nuovi Quantità: > 20
Print on Demand
Da
Books2Anywhere
(Fairford, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro INGRAM INTERNATIONAL INC, 2014. PAP. Condizione libro: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Codice libro della libreria IP-9780615929781

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 9,34
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 10,41
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

8.

Pinheiro, Tenny
Editore: Eise (2014)
ISBN 10: 0615929788 ISBN 13: 9780615929781
Nuovi Paperback Quantità: 1
Da
Irish Booksellers
(Rumford, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Eise, 2014. Paperback. Condizione libro: New. book. Codice libro della libreria 0615929788

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 20,45
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

9.

Pinheiro, Tenny
Editore: Eise
ISBN 10: 0615929788 ISBN 13: 9780615929781
Nuovi PAPERBACK Quantità: > 20
Da
Russell Books
(Victoria, BC, Canada)
Valutazione libreria
[?]

Descrizione libro Eise. PAPERBACK. Condizione libro: New. 0615929788 Special order direct from the distributor. Codice libro della libreria ING9780615929781

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 13,99
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 6,51
Da: Canada a: U.S.A.
Destinazione, tempi e costi

10.

Tenny Pinheiro
Editore: Eise
ISBN 10: 0615929788 ISBN 13: 9780615929781
Nuovi Paperback Quantità: 2
Da
Revaluation Books
(Exeter, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Eise. Paperback. Condizione libro: Brand New. In Stock. Codice libro della libreria x-0615929788

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 14,67
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 6,94
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro