Consumer Behavior: A Strategic Approach - Rilegato

Assael, Henry

Rilegato

ISBN 10: 0618222154 ISBN 13: 9780618222155

Casa editrice: South-Western Pub, 2003

Riassunto

Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.

Su questo libro

Product Description:

Book by Assael Henry

Su questa edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2003
• ISBN 10: 0618222154
• ISBN 13: 9780618222155
• Rilegatura: Copertina rigida
• Numero di pagine: 630