Fundamentals of Strategic Management - Brossura

Parthasarthy, Raghavan

Brossura

ISBN 10: 0618427597 ISBN 13: 9780618427598

Casa editrice: Houghton Mifflin College Div, 2006

Riassunto

Fundamentals of Strategic Management emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to strategic management and incorporates material from practitioner sources such as Harvard Business Review and Business Week.

The author poses a central question—"What makes a business successful?"—to form the basis of discussion for each chapter. One chapter is devoted entirely to corporate governance and social responsibility; coverage of these timely issues is also integrated throughout the program. Boxed examples, end-of-chapter continuing cases, and diagrams and models enhance students' understanding of management concepts.

• Strategy in Practice boxes highlight real-world examples of successful initiatives employed by organizations such as Intel and Colgate-Palmolive, as well as the challenges encountered by companies such as Levi Strauss and Sears.
• Throughout the text, models and diagrams reinforce the author's "strategy in action" approach and provide a visual representation of key concepts.
• A glossary supports students as they encounter new terms in the text and prepare for exams.
• Two chapter-ending continuing cases help students connect topical coverage to authentic issues in the workplace: Southwest Airlines (in Chapters 2 through 5) and Pepsi-Cola (in Chapters 6 through 10).
• End-of-chapter Discussion Questions and Projects aid student comprehension and promote critical thinking about the topics presented in each chapter.
• A robust supplements package provides a wealth of learning and teaching resources for students and instructors, including Micromatic, a strategic management simulation, and a variety of cases in the HMXChange Business Case Database.

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Product Description

Book by Parthasarthy Raghavan

Dettagli dell'edizione

• Editore: Houghton Mifflin College Div
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 0618427597
• ISBN 13: 9780618427598
• Rilegatura: Copertina flessibile
• Numero di pagine: 278
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile