Articoli correlati a Fundamentals of Strategic Management
Fundamentals of Strategic Management emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to strategic management and incorporates material from practitioner sources such as Harvard Business Review and Business Week.
The author poses a central question—"What makes a business successful?"—to form the basis of discussion for each chapter. One chapter is devoted entirely to corporate governance and social responsibility; coverage of these timely issues is also integrated throughout the program. Boxed examples, end-of-chapter continuing cases, and diagrams and models enhance students' understanding of management concepts.
- Strategy in Practice boxes highlight real-world examples of successful initiatives employed by organizations such as Intel and Colgate-Palmolive, as well as the challenges encountered by companies such as Levi Strauss and Sears.
- Throughout the text, models and diagrams reinforce the author's "strategy in action" approach and provide a visual representation of key concepts.
- A glossary supports students as they encounter new terms in the text and prepare for exams.
- Two chapter-ending continuing cases help students connect topical coverage to authentic issues in the workplace: Southwest Airlines (in Chapters 2 through 5) and Pepsi-Cola (in Chapters 6 through 10).
- End-of-chapter Discussion Questions and Projects aid student comprehension and promote critical thinking about the topics presented in each chapter.
- A robust supplements package provides a wealth of learning and teaching resources for students and instructors, including Micromatic, a strategic management simulation, and a variety of cases in the HMXChange Business Case Database.
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Book by Parthasarthy Raghavan
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- EditoreHoughton Mifflin College Div
- Data di pubblicazione2006
- ISBN 10 0618427597
- ISBN 13 9780618427598
- RilegaturaCopertina flessibile
- Numero di pagine278
Compra usato
Condizioni: buonoPages can have notes/highlighting... Scopri di più su questo articolo
EUR 5,76
Spese di spedizione:
GRATIS
In U.S.A.
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Foto dell'editore
Fundamentals of Strategic Management
Editore:
Houghton Mifflin
(2006)
ISBN 10: 0618427597
ISBN 13: 9780618427598
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Paperback
Quantità: 1
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Valutazione libreria
Descrizione libro Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.4. Codice articolo G0618427597I3N00
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Foto dell'editore
Fundamentals of Strategic Management
Editore:
Houghton Mifflin
(2006)
ISBN 10: 0618427597
ISBN 13: 9780618427598
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.4. Codice articolo G0618427597I5N00
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Foto dell'editore
Fundamentals of Strategic Management
Editore:
Houghton Mifflin
(2006)
ISBN 10: 0618427597
ISBN 13: 9780618427598
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.4. Codice articolo G0618427597I4N00
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Fundamentals of Strategic Management
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Descrizione libro Paperback. Condizione: Very Good. Fundamentals of Strategic Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780618427598
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Fundamentals of Strategic Management
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Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780618427598
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Fundamentals of Strategic Management
Editore:
South-Western College Pub
(2006)
ISBN 10: 0618427597
ISBN 13: 9780618427598
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Descrizione libro Houghton Mifflin 2007, 288 Seiten, 25 cm, kart. ; deutlich Markeranstriche, sonst gut erhalten. Codice articolo sa_a4_1210_7597
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