Articoli correlati a Marketing: Concepts and Strategies

Marketing: Concepts and Strategies - Rilegato

Pride, William M.

 
9780618474455: Marketing: Concepts and Strategies
Rilegato
ISBN 10: 0618474455 ISBN 13: 9780618474455
Casa editrice: South-Western Pub, 2004

Sinossi

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.

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Product Description

Book by William M Pride OC Ferrell

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
South-Western Pub
Data di pubblicazione
2004
Lingua
Inglese
ISBN 10 
0618474455
ISBN 13 
9780618474455
Rilegatura
Copertina rigida
Contatto del produttore
non disponibile
Persona responsabile
non disponibile