Marketing: Concepts and Strategies - Rilegato

Pride, William M.

Rilegato

ISBN 10: 0618474455 ISBN 13: 9780618474455

Casa editrice: South-Western Pub, 2004

Riassunto

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.

Su questo libro

Product Description:

Book by William M Pride OC Ferrell

Su questa edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2004
• ISBN 10: 0618474455
• ISBN 13: 9780618474455
• Rilegatura: Copertina rigida