Articoli correlati a Business Strategy: An Introduction
Sinossi
This work is an introduction to the subject of business strategy for both business people and students, which avoids unhelpful jargon and abstraction. This second edition had been completely revised and updated to take account of recent changes in both the business environment and the theory of strategic planning. The book sets out a number a different approaches to formulating strategic objectives and the means of achieving them. It considers: competitive strategies to outperform the opposition; the conditions for successful diversification; the use of "portfolio analysis" in devising strategies for diversified companies; the key role of investment whether in new capacity or the development of new processes, products or markets; the impact of environmental and social issues on strategic thinking.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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Business Strategy: An Introduction
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Hardcover. Condizione: Very Good. Business Strategy: An Introduction This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780631139867
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Business Strategy: An Introduction
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Wiley?Blackwell 11/07/1985, 1985
ISBN 10: 0631139869
ISBN 13: 9780631139867
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Business Strategy : An Introduction
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Wiley & Sons, Incorporated, John, 1985
ISBN 10: 0631139869
ISBN 13: 9780631139867
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Business Strategy: An Introduction
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Business Strategy: An Introduction
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