Articoli correlati a Business Strategy: An Introduction

Business Strategy: An Introduction - Brossura

Grieve Smith, John

 
9780631139874: Business Strategy: An Introduction
Brossura
ISBN 10: 0631139877 ISBN 13: 9780631139874
Casa editrice: Blackwell Pub, 1985

Sinossi

The importance of strategy in determining the success or failure of a business has received increasing recognition in recent years. This book provides a concise and clear introduction to this crucial subject, cutting through the jargon and abstractions frequently surrounding strategic theory. It covers all major theoretical developments to date, and shows how these can be used in formulating strategic objectives and as the means of achieving them. He recognizes that each business or industry faces unique strategic problems, so that there are no facile 'standard formulae'. Students at all levels of management education; practising managers

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Editore
Blackwell Pub
Data di pubblicazione
1985
Lingua
Inglese
ISBN 10 
0631139877
ISBN 13 
9780631139874
Rilegatura
Copertina flessibile
Numero di pagine
208
Contatto del produttore
non disponibile
Persona responsabile
non disponibile